Privacy Policy — Taffyword

Effective date: 25 October 2026 · Last updated: 25 October 2026

This policy explains what data the mobile game Taffyword ("the game", "we") collects, who collects it, why, and what choices you have. It applies to the Android version of the game.

1. Who we are

Azodus is the developer and publisher of Taffyword.

Privacy questions, data-access requests and data-deletion requests: help@azodus.com.

2. What is collected, and by whom

Taffyword has no accounts, no login, no sign-up and no in-app purchases. We do not ask you for your name, email address or any other directly identifying information, and the game's own code sends no personal data to us.

The game is free and funded by advertising: it includes the Google Mobile Ads (AdMob) SDK to show optional rewarded ads you choose to watch (when a jar runs out of hints, to get three more hints for that jar) and an occasional full-screen ad when you leave a results card, at most once every three minutes and never in the first five minutes of your first session. That SDK collects data independently of our code:

Data	Collected by	Purpose
Advertising identifier (Android Advertising ID) and app set ID	Google AdMob	Serving ads, measurement, frequency capping, fraud prevention
Approximate location derived from IP address	Google AdMob	Ad relevance and regional legal compliance
App-interaction data — ad impressions, ad clicks, app launches	Google AdMob	Ad delivery and measurement
Diagnostics and performance telemetry — crash logs, launch time, hang rate	Google AdMob SDK	SDK stability and performance monitoring

This data is not linked to an identity by us, because the game holds no identity to link it to.

3. Data kept only on your device

Your progress and settings are saved on your device: the jars you have emptied with their best scores and stars, the words you have popped (the Ledger), the daily jars you have cleared and your streak, a jar or daily jar in progress (its board and hints left) so it can resume, the screen you were on, your sound, vibration and reduced-motion settings, how far you got in the first-run coach, whether the consent dialog has been shown, how many times you have opened the game and how many full-screen ads have been shown and when. The game also keeps a small log of any crash on the device. None of this leaves your device through the game's own code, and we never receive it.

4. Third parties and their policies

Google AdMob and Google User Messaging Platform (UMP) — Google Privacy Policy

5. Legal basis and your consent

EEA, UK and Switzerland (GDPR): before personalized advertising is shown, the game presents a consent dialog through Google's User Messaging Platform. Personalized ads run on your consent; you may choose non-personalized ads instead, and you can change your choice later (see section 7).
United States (state privacy laws, such as California's CCPA/CPRA): sharing an advertising identifier with advertising partners may be treated as "selling" or "sharing" personal information. In the states whose laws give you this right, the game shows Google's privacy message, where you can opt out; you can change that choice later (see section 7) and limit ad tracking in your device settings.

6. Children

Taffyword is not directed to children. Its intended audience is 18 and older. We do not knowingly collect personal information from children under 13. If you believe a child has provided such information, contact us at help@azodus.com and we will act on it.

7. Your controls

Change or withdraw ad consent: where your region's law gives you a consent or opt-out choice (for example the EEA, the UK, Switzerland and US states with privacy laws), open the game's Settings and tap AD CHOICES, which reopens Google's consent choices (the button is shown while your region's rules offer that choice); clearing the game's storage (Android Settings → Apps → Taffyword → Storage → Clear storage) or reinstalling also shows the consent dialog again, but erases your progress. You can also write to help@azodus.com.
Reset or limit your advertising ID: Android — Settings → Privacy → Ads.
Delete your data: uninstalling the game removes all locally stored data. For data held by us or to ask about data held by our processors, write to help@azodus.com.

8. Retention and security

We operate no servers for this game and hold no database of players, so we retain no personal data ourselves. Data collected by Google is retained under its own published policy, linked in section 4. All data transmitted by the advertising components is encrypted in transit over HTTPS.

9. Changes to this policy

If this policy changes materially, we will update the effective date at the top of this page and publish the revised policy at this same address before the change takes effect. Continued use of the game after that date means the revised policy applies.

10. Contact

Azodus — help@azodus.com